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- You need a logo. If your logo is as displayed on the header then I'd invest some time into getting a new and more recognizable logo.- The website is pretty sterile. White doesn't have to be #000000, you can add a bit of color into it without making it bright red or blue. A logo will also help with this.- I'm not a fan of the 100% width pages, but it's the current internet trend..- Get all your product on the start page instead of having featured products. IMO you don't have enough products to justify them having their own tab at the moment.
Oh yes, a logo. I agree with essal. A logo will help help you define your brand. It's worth the time designing something that is simple but meaningful to you and your company. Also, I would retake your product pictures on a clean, uniform background. I find the Sig armorers mat a little busy looking and it detracts from a professional look.
I was looking at your site. And i noticed when i looked at your groin pouch, that you don't fold the webbing ends (front molle) under itself. You should really do that or it will start to fray real fast
Yeah it is rather busy, I do need to try and have a white background to the items, it's just to try and do that and look at some decent guides on how to do the best without a SLR camera etc.