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Topics - Kord

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The office / Local sales and events (suggestions and stories)
« on: January 11, 2015, 12:08:06 PM »
The web provides the opportunity to reach wide spread customers, but it can be very difficult in a over flooded market to make your brand and products stand out.  Sometimes old fashioned word of mouth and old school marketing can help sell some product.

Working with/for locals can give you immediate feedback and in a world of internet anonymity it can provide a real person to stand behind a product.  Being able to talk one on one goes a long way in establishing trust in a business and a product.  In today's economy "buying/supporting local" isn't something just individuals are doing, state governments are doing it as well (check you local government websites for small business programs).

I am in no way a master of marketing, but I have had success is building a local customer base.  I have found that local events, such as gun shows, can put you in contact with people looking gear.  Most Law Enforcement groups have morale boosting and training events that are always looking for sponsors, vendors, and or displays.  For a very small "advertising budget" and a little time you can be in direct with you end user.  But, just like anything else, it won't happen overnight.  You might have to go to half a dozen gun shows before the gearhead at the local PD stops by your table and when that happens you have to stick your foot in the door and do what ever you can to spread your brand to every officer in the department.  The local EMS might be looking for a new belt, Fire Department might be looking for a pouch for carabiners because the ones they have are falling apart.  However you look at it do not dismiss your local market base you never know who you might run into and what they're willing to spend.

When I go to a gun show, a shooting match, or whatever I'm not concerned about what I sell it's about who I meet and the sales generated from that meeting.  I always try to cover expenses (and usually do) but its the after sale where you will make money.  You can never be sure you if samples will make it across the Police Chiefs desk when you mail them in but if you're sponsoring a police event they are obligated to say thank you and its usually a Captain or 2 doing the introduction.

In the first 3 events I attended lead to the sale of over $25,000 to Law Enforcement in 3 different cities and countless individual sales.  It did take a couple of years to get things worked out after the initial contact but I think it was worth a few weekends.  With all of these contacts I always heard the same thing "I've heard about you and wanted to check you out but haven't had the time" At the first show (cost for space $100.00) we were asked to to sponsor an event (cost some free samples for prizes).  At that event the hosting department and a dept. what was attending ended up purchasing about $8,000 worth of goods each and at the event sold another $200.  The next gun show we attended we ran into another LE Department and to this day are still dealing with them (currently have a bid in for several hundred items)

After establishing ourselves at the gun shows we started doing some work for other vendors and soon had people being referred to us by other vendors and did the same.  I didn't get rich by any means but helped to keep the doors open and grow the business.

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Introductions / Hello everyone
« on: December 03, 2014, 04:10:59 PM »
Hi, I've worked for a small nylon gear manufacture for the last 7 years, working my way up from the bottom to I guess middle management.  Done just about everything in the shop except sewing and that was a hard accomplishment, but it looks like I might have to start doing a little sewing.  However, I do spend a lot of time on tackers and on grommet, and snaps.  Mostly I've been more of an in between for customers the owners and the sewing crew, taking orders, organizing work flow, invoicing,   help with the design work, finding parts, and anywhere else I was needed.  Most of my work is Military and LE based either personal, group, or through distributors. 

Glad to be a part of this.
 

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